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The Yellow Treehouse RestaurantBy Moocher: Christabel TanIn an effort to build a treetop restaurant using only businesses listed in the Yellow Pages, what began as an advertising campaign soon became a full-on project. Led by Tracey Collins, the campaign went above and beyond any ordinary marketing strategy, and resulted in an impressive yet goal-focused initiative. We all saw the commercials on television, but some of us were left slightly sceptical. Can you blame us? A restaurant in a tree was more than just ambitious; it was also a little unbelievable. However, despite public doubt, Tracey Collins and her team pulled it off in just 66 days. |