Prada Art

Blurring the line of reality and fantasy, the PRADA Spring/Summer 2010 lookbook does just that. Tastefully displayed and artistically fun.

"AMO glimpses the collection through a fractured cinematographic lens: contorted cityscapes, tropical traces, desolate architecture, illusory projections and palimpsests flicker like movie stills"

Production
AMO / Rem Koolhaas
Ippolito Pestellini Laparelli

Artwork
Jeroen Koolhaas
Lok Jansen
AMO /Fausto Fantinuoli

Photography
Philip Meech
Layout
AMO www.prada.com