adidas - you've been mooched!

In 2010, adidas Originals unveils an all-embracing "Celebrate Originality" campaign.


With celebrities like Snoop Dogg, Jeremy Scott, Whitney Port, David Beckham and Agyness Deyn all on board with adidas, their value as the world's most credible street brand has never been higher.

Evolving from the successful 2009 "house party", this year's campaign embraces the ìstreets where originality lives. In a neighbourhood, it brings together an eclectic mix of people from the worlds of music, fashion and sport, all showing their individual appreciation of originality and the adidas brand.

Mooch photographer Ren Kirk went along on Thursday, June 3rd to Auckland's Plaything Gallery where adidas hosted it's Streets Where Originality Lives event.

In association with Showroom 22